In order to tempt us into parting with 15 quid and coax us into spending a day among the East End's pouting classes, 1234 Shoreditch Festival put on a preview at Pure Groove last night.
An odd preview it was too. Hampered by the no-show of a couple of London's up and comers (Turbogeist and Thrush Metal) thanks to the all conquering ash cloud, a courageous band of teen-somethings thrashing out what seemed to be an instrumental Hendrix cover, a half-naked female, her Mac and some beats, and a few complimentary ciders, stepped in to save the night.
The absence of both bands last night will be compensated by appearances at the festival proper on 24th July. Yet again the full line-up promises much, with We Have Band, Dum Dum Girls, Best Coast, Vivian Girls, Wavves, Bo Ningen and Not Cool among many others comprising a stellar cast for 2010. Here's a lovely song from LA's Best Coast to ready your mind for the summer.
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